At Allure, the design process begins at the foundation. Any designer can drape white fabric and call it a wedding dress, but if your gown isn’t properly constructed, your walk down the aisle will be long and uncomfortable. In 2003, Allure introduced the Allure Construction. This patented built-in corset provides the signature fit and structure you can only find with Allure. With a perfectly constructed gown made with luxurious fabrics in a modern silhouette, every Allure bride walks down the aisle in confident style.

Allure Bridals Collection
Classic Elegance

Allure Couture
Dramatic and Chic